Hello There

I’m Morgan, it’s nice to meet you!

As a child I had an insatiable desire to sit upside down. I liked having a change in my perspective, and a chance to explore the different angles of framing an experience. It’s an interest I haven’t grown out of - though I tend to stay upright now. 

My fascination with trying on points of view has evolved into a passion for understanding. My new “upside down” is getting into the shoes of a brand, customer, or character, and figuring out how and why they walk their walk. 

Does that resonate with you? Then come enjoy the view with me!